Attraction Marketing Formula – Secrets Revealed
I mean what is attraction marketing, right?
It’s not firehosing your friends and family with everything that is So Great about your company and products.
Have you ever done that?
Well, let’s face it, you pretty much feel stupid.
I know I did.
Oh my gosh, after having a sell-a-thon with someone, always made feel horrible. You know, I just didn’t have a good feeling about what I was doing. (Of course this activity was supposed to be “sharing”.) You’ve probably heard that, you won’t be selling, you’ll be “sharing”. Good one, it is Selling, until you learn how to bring it online and attract your customers and team.
I felt like I was pushing everyone away, especially people that I really cared about.
I was repelling people.
Have you been repelling people in your marketing business?
I’m guessing that is why you are here. You are in the right place.
Rather than repelling and pushing away, you are going to discover the secrets of attraction marketing.
Because there is a better way.
Don’t be upset with your upline or the company training, they just don’t know any better. And if you don’t know, you can’t teach it. By the way, we’re not in the 80’s and 90’s any more. We are in the information age.
“Not incorporating attraction marketing strategies and the internet into your business is just foolish.”
Rather than repel you want to draw to you or attract to you. Now this is going to be to you and not your company brand or your companies products. You want to start out by building You, Inc.
You will want to start by having a blog
This will be your “Home on the Web”, your hub. You want to direct everyone to your blog! I recently wrote an article explaining the blog strategy and even provided a couple of resources for getting started with your blog. You can check it out here.
To become successful you need to consistently increase visitors to your blog or web site in order to generate more qualified leads and sales and that is where attraction marketing comes in.
There’s a proven “attraction marketing formula” that works each time you use it. If you’re prepared to do it, you should know it will take time, work and investment to make the system and get it started out.
Are you ready?
Great, let’s get started.
Attraction Marketing Formula Overview
It’s critical to know that by identifying your “warm” or target market place appropriately, it’s a lot easier to promote your products or opportunity successfully. The attraction marketing strategy is completely different from other kinds of marketing simply because it’s far less difficult to “attract” people who are interested in what you have to offer into your sales funnel.
Using conventional marketing you just create an ad or banner for the product or service and place it wherever you feel the maximum level of people will see it. That’s fine if you’re a big company like Coca-Cola or Wal-Mart!
If you are a small,
or specialty business without having huge brand visibility
then huge amounts of your advertising is going to be wasted with this approach. This just is not feasible for the home business model. Most network marketers start part time from home while still working a job.
Attraction marketing is dependent on a concept that it is far better to promote your product to people who are already interested in what you have to offer and are looking for a solution. If they are researching your product or service or seeking a business opportunity, they are conducting their own research and due diligence. Like yourself as you are reading this article right now. Which means that they are most likely interested in what you have to offer.
The Attraction Marketing Formula Beats Standard Marketing
Two primary advantages to using an attraction marketing model are:
Number 1: Financial – I’m sure your advertising budget is considerably smaller than Coca-Cola’s who can afford to advertise just about everywhere. By employing the attraction marketing formula you will only be promoting to people who are genuinely thinking about your product or service you offer. You’ll be making money as well as keeping your expenses down.
Number 2: Find the problem that your ideal prospect is looking to resolve. Pattern your content in a way that will bring their problem to the surface and show them exactly how to solve it and how it will benefit them. [Provide more value than you ask for in return.]
Attraction Marketing Formula System
We touched on the methods for identifying your target market place above and you will find only 3 easy actions to acquire started:
1. By employing keyword analysis tools you will have the ability to determine what words and phrases people are making use of while actively looking for your product or opportunity. By taking this information you are able to figure out where they hang out online. You’ll uncover them in social media groups and participating on blogs and in forums. You’ll also want to look into what magazines and periodicals they receive.
2. What are their objections? What is keeping them from moving forward? You’re going to start understanding your target market by actively participating in other groups, blogs and forums. Start answering questions and providing value, with no expectations. This will be huge in establishing your credibility and becoming an authority that people want to follow. You are now starting to attract. Attract them to your blog where they will start to know you a little bit more and then like you and after a while will begin to trust you. Then and only then will a person be compelled to do business with you. [know, like, and trust.]
3. Don’t waste your time and money trying to attract anyone other than your target market. Concentrate your efforts fully on the areas where you located these people. If they’re inside a FaceBook group you might want to do some advertising there. You can also run a pay per click advertising campaign for your target market. You will also want to write good quality content for your web site or blog that consists of the keyword phrases that your target market searches for frequently.
By taking the time to truly understand the art and science of producing an attraction marketing formula based marketing campaign can have a huge impact. By using correct targeting methods you should be able to lower your advertising costs and increase your profits!
If you have been inspired in any way from reading this article, please leave a comment below. You may also contact me for a Free 30 minute coaching session to assist you in setting up your attraction marketing system. Thank you for stopping by!
To your Home Business Success!!
"Empowering Home Business Entrepreneurs to Succeed with Simple, Easy to Implement Systems."
I also found this additional resource explaining the attraction marketing formula.